Karaoke Goes Digital

To create a unique customer experience and update the traditional karaoke experience through modern technology and higher engagement while upselling products and services through mobile connectivity.

Planning & Execution

Designercity used the Microsoft Surface software and touch computing platform to develop the multiuser, multi-touch karaoke application. It also used the Microsoft Silverlight 4 browser plug-in and Windows Presentation Foundation to deliver a rich user interface. Customers who visit the Red MR karaoke complexes can use the Microsoft Surface unit to select karaoke songs, play games, upload photos, and even order food and beverages as part of a complete entertainment experience.

To manage all of the content available in the karaoke application, Designercity chose Windows Azure, which serves as the Microsoft cloud services development, hosting, and management environment. Specifically, the company used web roles in Windows Azure to host the front-end application and worker roles to handle background tasks. It uses Blob Storage in Windows Azure to store binary files, including photos, videos, and songs.

Effectiveness / Results

Designercity developed a new business model by utilizing Windows Azure and Microsoft Surface enabling the company to develop an extensible framework that can be used to create other interactive solutions for customers while maintaining cost-efficiency for the client.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team