Planning & Execution

As Hong Kong's UX and eCommerce specialists, Designercity designed this hip eCommerce brand and provided the user interface solutions. The distinctive new online shopping platform combines quality items from online retailers with convenient payment channels, quick delivery and strong after-sales support. The site allows shoppers to buy lifestyle products online and then pick them up and pay at Circle K stores, with numerous features that leverage the advantages of Click & Brick commerce. The most distinctive feature of the UX solution is to streamline the online payment/buying journey, despite the fact that there are many different payment/delivery options. The platform is operated by FingerShopping Limited and goods on the site are sold by specially appointed private merchants. At the moment, inventory is sent to a central hub for fulfillment.

Effectiveness / Results

Integrating UX best practices, Designercity was able to create a distinct and unique Hong Kong click & brick ecommerce platform that allows nationwide collection of items at all Circle K stores while enjoying the option to pay online or at the store itself.