E-commerce Website

To create new end-to-end ecommerce websites for Market Place by Jasons and Wellcome supermarket to drive online sales & activate customer loyalty through intuitive and content rich shopping journey.

Planning & Execution

Following a comprehensive round of pre-launch research and UX testing in early 2012, Designercity launched the new websites for 'Market Place by Jasons', one of Hong Kong's leading prestige supermarkets, and “Wellcome”. The new site, aimed at more affluent shoppers, reflects an active and growing trend towards e-Commerce in the territory. Technical innovations include a persistent header to keep special offers front of mind, responsive design, a shopping cart, recipes with an ingredient list on demand, a personalized shopping list, association between product listing and cart, and last minute savings for promotional offers on selected items.

Effectiveness / Results

These two comprehensive and extensive ecommerce sites bring new standards of usability to grocery shopping in Hong Kong, and incorporate numerous innovations to add value to both the customer and client.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team