Hong Kong Jockey Club Online Betting

Hong Kong Jockey introduced football betting and requested a refresh for the online betting channel by integrating racing, football betting and mark six into a betting platform. Through this platform, the public would have more sporting events to enjoy.

Planning & Execution

We conducted a study on the betting behavior and designed a user journey based on the results so as to enhance the whole usability of the system. We were challenged to overhaul and rework the HKJC betting website, institute design guidelines and improve the user interface. As well as a clearer design, the solution entailed a more logical and relevant restructuring of the Jockey Club’s information architecture. Navigation was simplified and the site made far more engaging.

Effectiveness / Results

The result is massively enhanced usability – and the development of a scalable, evolutionary platform that gives HKJC the capacity for future projects of all sizes.

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The Campaign Asia-Pacific Team