Swatch commissioned Red Ant to defined the social strategy and develop channel tactics for Swatch’s owned, earned and bought digital entities to reposition the brand in the mind of the consumer
Planning & Execution
Digital strategy
- International digital strategy for new product launches, events and celebrity collaborations including Moby, Kidrobot and MTV
- Cross-platform innovation and activation - Facebook, Tumblr, Twitter, Polyvore, Instagram/Statigram
Content
- Multi-media content delivery, including video, photos and illustrations
- Branded HTML5 Tumblr page and unique content
Influencer engagement
- International influencer engagement and multi-territory digital campaign management
- Community management and advertising strategies in China on Kaixin, Weibo and Douban
Effectiveness / Results
27 million touchpoints reached through blogger outreach programme
2m Polyvore engagements
136,444 competition votes cast over a 4 week period
7% CTR to Swatch eCommerce site from Facebook application