Planning & Execution
Insight:
Omo Understand that “Play” is not only help kids to develop well, but also brings dirt and business to Omo.
Strategy:
Encourage kids to play! We invite Yao Ming as a brand ambassador to introduce and launch our philosophy, hence, we spent about 2 years to let parents realize then support kids to play.
Effectiveness / Results
Till 2012, the sales of Omo liquid detergent grow 48.4% compared to the same month;
Till 2013 June, the sales of Omo liquid detergent grow 43.9% compared to the same month;
The sales grow more than any other detergent brands in China!