Planning & Execution

Insight:
Simple, practical, down to earth, these attributes are not appreciated by people but which are the attributes make the beauty of life.

Strategy:
Excelle Lead all people to feel that “Greatness in Simple life”, which makes them realize the beauty in the daily life; then we create 360 degree communication video to let our target audience to comprehend the essence of Excelle.

Effectiveness / Results

Excelle is back to the sales champion in low-med sadden catergory;
The campaign conducted from 2012 September, the sales grow in March immediately, Exelle sold 29,875 cars, the sales grow 104% compared last month, , the sales grow 28% compared the same month last year.