About
Campaign Title:
Caffé Bené
Campaign Duration:
1 year - 2 years

Brand Name:
Caffe Bene
Industry Sector:
Food, Beverages
Agency Name(s):
COMMUNICATIONS KOREA
Countries & Regions:
Korea
Key Objectives:
Brand – Launch/Reposition, Increase Market Share
Target Audiences:
Children, Youth, Family, Elderly, Male, Family
Related Work
Caffé Bené
Caffe Bene
Latest Work
Textures 2022
The Arts House Singapore | 21 Mar 2024
Strategic consultation and narrative development for Hyundai across the ASEAN region
Hyundai | 21 Mar 2024
POCO Indonesia - Being a brand guardian angel
POCO Indonesia | 20 Mar 2024

Caffé Bené


  • No.1 Coffee Brand(1,000th Domestic Store opened now)

Planning & Execution


  • Develop various issues for managing portal pages

  • Apply them when managing crisis

  • PR and exposure to media about new menu

  • Distribution summary (vision) of commemorative address_ releasing medium and long term strategy of running in future, raising attention of press

  • Transfer key message of foundation by one voice strategy_ raising changes of coverage

  • Extending coverage by special press meeting and interview with major media

Effectiveness / Results

From May to June, Caffé Bene’s favorite menu ‘Bingsu(Ice flakes with syrup)’ and the company as a ‘Bingsu’ cafe mentioned in SBS 8 News & Morning Wide more than 3 times.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team