I’m Vario

•Honda is not the pioneer in the matic scooter segment
•Re-position not just for female – for unisex
•Projected become AHM backbone years to come

Planning & Execution

What we do:

•Authoritative – avoid get trapped in other’s game
•Set the new tone & manner
Widening the gap with the competitor

Effectiveness / Results

Overall Result :
•Honda Matic has taken the leadership in 2011.
•Matic category contributes 40% of total sales in 2009. Thus has become the trump card to maintain the leadership ahead the competitor
•Started with Honda Vario, today Fortune is trusted to handle more Honda accounts (AHM Oil, Honda Genuine Part, Honda Beat, Honda Blade, and two more)
•The recent Honda Scoopy campaign has created long list of indent buyer. It also create new category: “stylish motorcycle”

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team