Concerto, Luve Litee & Hula-hula
Compare to the giant Wall’s, Campina – an Indonesian ice cream heritage brand – has to play smart. Being number 2 gives the brand flexibility and agility to create new segmentation through innovation and heritage flavor.
Planning & Execution
What we do:
•Distinct the brand in term of personality
•Create recognition as an innovative brand
Effectiveness / Results
Overall Result:
•increasing the number of followers in the Campina’s twitter and FB page
•Indonesia Original Brands Award 2012
•TOP Brand Award 2012
•ReBi (Rekor Bisnis) Award 2012 for Lu Vee Litee
• Superbrands Award 2013