About
Campaign Title:
She Can - Tupperware
Campaign Duration:
1 year - 2 years

Brand Name:
Tupperware
Industry Sector:
Household & Personal Care
Agency Name(s):
THE FORTUNA
Countries & Regions:
Indonesia
Key Objectives:
Increase Market Share
Target Audiences:
Family, Female
Ad Spend in USD:
$100,000 - $249,999
Testimonial
 “It’s about changing life. We have a valid mission, people are passionate about it. Secondly I think we have business model that include putting together a quality products that’s differentiate with a selling method we called a party. There’s a party starting some where, every 2 seconds & then the 3rd ingredients is opportunity, showing a woman how to change her life .I’m so happy to say that we just made a decision at the executive committee, we’re in more than a hundred countries, Indonesia we’re selected “Country of the year for Tupperware.”
- Rick Goings, Chairman & CEO Tupperware Brands Corporation, Tupperware
Related Work
She Can - Tupperware
Tupperware | 28 Jul 2016
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She Can

•Orlando based direct marketing company
•Operates in 120 countries
•72 distributors in 50 cities in Indonesia
•Aproximately 40.000 sales forces in 2008
•No Advertising allowed

Planning & Execution

What we do:
•Since 30 second commercial is not allowed, we created “30 minutes” commercial through TV Program
We don’t talk about the product, we talk about the user

Effectiveness / Results

Overall Result :
•Country of The Year 2011 & 2012
•380% achievement in 2011
•190% achievement in 2009
•180% achievement in 2008
•Best Marketing Public Relations Program 2012 (source: Mix Magazine)
•Indonesia’s Best Brand Award Award 2012 (source: SWA Magazine)
•Social Media Award 2012 (source: Digital Marketing, Frontier, and Marketing)
•TOP Brand Award 2011 (source: Marketing)
•Indonesia’s Most Fave Women Brand 2010

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The Campaign Asia-Pacific Team