FCV New Year Party 2019 is the event to welcome the Year of Pig 2019, rewind the winning spirit after long Tet holidays as well as reward 2018 achievements.
Planning & Execution
Winning spirit is the key of FCV to win the minds of customers, it is identity leading FCV employees to create non-stop success over pass years. Especially in 2019, with the enormous energy and luck that the year of Pig (Ky Hoi) brings to, FCV employees will have a brilliant start to build up bigger successes but also create a breakthrough. To deliver winning spirit and enormous energy 2019, we create the concept “Ky Hoi ron rang – Ngap tran thang loi”.
The concept delivered throughout the event via design and performances. With design, FCV’s development reproduced via the development of retail system from 1995 to 2019 and the image of lucky and happy pigs. With performances, the key moment is the performance to introduce the new FCV Management Team, in which old and new CEOs are conductors to guide their musicians behind purdahs.
Effectiveness / Results
PER-FECTIV executed an awesome New Year Party with participation of over 1,000 FCV members, reached initial event objectives.