TOTAL QUARTZ Event Launching

A launching event for TOTAL QUARTZ brand to build the awareness of flagship product TOTAL QUARTZ 9000 Energy 0W40 and its full product line.

Planning & Execution

TOTAL QUARTZ is engineered to keep car engine at the highest possible level of protection and performance, as if it were new. That is why we applied the concept “TOTAL QUARTZ - KEEP YOUR ENGINE YOUNGER FOR LONGER” for TOTAL QUARTZ Launching event.

At the foyer, to deliver the highlight features of TOTAL QUARTZ and its Age Resistance Technology, we used interesting, high-tech interact games such as QR Code check-in, 3D Game booth “Engine Challenge with Robot Quartz”, interactive photo booth “Reflect you with robot quartz” to educate target audiences.

During the event, through the journey of robot QUARTZ overcoming the challenges Heat – Cold - Endurance to bring TOTAL QUARTZ products from France to Vietnam, the audiences experienced unique, interesting performances from dancers, famous singers as well as interesting stage games.

Effectiveness / Results

The thrilling TOTAL QUARTZ launching event has totally changed customers’ perception about TOTAL brand, increased their awareness about TOTAL QUARTZ comparing to other competitive lubricant products. Impressive sales with over 25,000 lubricant bottles were sold in two event days in HCMC and Hanoi.

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The Campaign Asia-Pacific Team