TOTAL Motorcycle Show 2016

As one of the most motorcycle consumption markets in the world, but until 2016, Motorcycle Show just came to Vietnam market for the first time. Being the only lubricant brand joining Vietnam Motorcycle Show 2017, TOTAL – the French lubricant brand aimes to spread the brand awareness to end-users, potential customers, partners as well as affirm premium & innovative values of TOTAL’s products among competitors’ lubricants.

Planning & Execution

Based on the flagship TOTAL HI-PERF Racing & TOTAL’s contribution to the success of champions in Motor World Championships in the role of sponsor or exclusive lubricant supplier, we built TOTAL’s booth at Vietnam Motorcycle Show 2016 with concept “THE RACE TRACK FOR THE CHAMPIONS”.

The overall booth was developed as TOTAL’s mini racetrack to introduce full ranges of motorcycle lubricant brand TOTAL HI-PERF. Its most highlight is a giant motorcycle mock-up made from over 400 TOTAL HI-PERF lubricant bottles.

Following the racing concept, the key performance is also the story of TOTAL HI-PERF racers from the start of the race – preparation to the end of the race – becoming the champions under essential contribution of TOTAL HI-PERF lubricants.

Besides, interactive activities such as instant photo printing, lucky draw also attract the participation of a large number of target customers.

Effectiveness / Results

After 4 days of Vietnam Motorcycle Show 2016, TOTAL booth attracted approximately 10,000 visitors, over 1,000 TOTAL HI-PERF lubricant bottles was sold out.

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The Campaign Asia-Pacific Team