Jaguar Land Rover is the largest automotive manufacturer in Britain. Coming to Vietnam International Motor Show 2017 (VIMS 2017), Jaguar Land Rover displays 5 high-performance models from Jaguar and 6 luxury SUV models from Land Rover. Standing out among them is Range Rover Velar, the world’s most capable and refined mid-size SUV, launched in Vietnamese market for the first time.
Planning & Execution
With the area 600 sqm, 3-opened sides, JLR booth is divided equally for 02 brands: Jaguar and Land Rover, bringing distinctive experiences to target customer of each brand, but still not separate from the overall booth.
While the Jaguar’s stand area conveys the sense of premium quality and performance, reflecting the car distinctive attribute, warmths; authenticity are the hallmarks of the Land Rover area of stand, reflecting the key “Capacity” message through a lens of luxury refinement.
Hero vehicle (Range Rover Velar) is included in both Jaguar and Land Rover stand zones of the stand, helps to elevate hero vehicle, also can enable more private and controlled viewing of hero vehicle.
The iconic British factor of Jaguar Land Rover brand is expressed via opening clip introducing the origin, history and development of the brand, as well as the exceptional violin performance inspired from the "007" movie, the decoration items in VIP room, etc.
During Vietnam Motor Show 2017, apart from indoor booth activities, visitors also have the opportunity to get advice, study, and experience practically high-performance models from Jaguar through the program The Art of Performance Tour taking place outdoor area of SECC.
Effectiveness / Results
The number of interaction itself told our success. Within 4 days of Vietnam Motor Show 2017, Jaguar Land Rover booth attracted almost 30,000 visitors to experience the booth, collected over 1,000 customer data for sales activities after exhibition, as well as reached the estimated sales of 40 cars.