Planning & Execution

Google’s The Future of Go Summit 2017 in Wuzhen consists of competitions between AlphaGo and Ke Jie along with other top Go players, as well as an AI forum that enables the client to reinforce its image as a leading innovator in AI in China. SPRG invited several Go experts to comment on the event in order to raise the professionalism of the campaign, and arranged interviews with several Google technical experts so as to provide more in-depth information to the media. In addition, the Group created the hashtag #Go Summit# on Weibo to promote discussions about the summit and raise public awareness. During the campaign period, the Group continuously introduced high-quality content and new talking points to encourage media interaction.

Effectiveness / Results

As the result of the summit netted 13,800+ clippings from the national media. On the social media front, the five-day event created intense buzz, with event-related topics/hashtags generating a total of 500 million page views.