Objective:
Launch the new Ariel TVC innovatively and to reach maximum eyeballs in the most clutter breaking fashion.

Challenge:
Jeeto Pakistan is the no.1 television show in Pakistan, however, ads during the show get lost in the clutter of advertising minutes and the branded games get lost in the fast-paced line up of the show

Solution:
Leveraging the buying acumen of our agency, we cracked a unique deal where we aired Ariel’s new TVC – a full 50 seconds – right in the middle of the LIVE show before a branded game of AIK DHULAI engaging the audience at home, at the show and the host.

36 clutter-free minutes of mileage across the quarter
One of the highest-rated shows with an average rating* of 2.02

Island spot followed by game during the show once a week for the entire Q4