Using mobile technology and entertaining contents, KFC SINGING TRAY MAT creates a brand new dining experience to consumers. Cross-industries cooperation promotes for both KFC and a music album while engaging young target with a fun and energetic experience.
Planning & Execution
Consumers can use their smart phones to play the music of their choice during dining in KFC. This becomes a personalized fun experience. Meanwhile, as QQ is the largest social media among young generation, KFC used this campaign to attract QQ users to follow KFC’s official account on QQ by offering coupon for “Music Set menu, a KFC product plus a digital music album”.
Effectiveness / Results
27,003 users scan QR code within 2 weeks, average play time is 1’40”, and 1.22 Million new followers on KFC QQ account within one month
Using mobile technology and entertaining contents, KFC Singing Tray Mat creates a brand new dining experience to consumers. Cross-industries cooperation promotes for both KFC and a music album while engaging young target with a fun and energetic experience.