Planning & Execution
As CNGG is intrinsically linked to ecommerce, we deployed this real-time experience on an online live-streaming platform where our celebrity hosts were popular.
We put real-time communication at the heart of the strategy so that every person who took part in our campaign would be able to see their delivery arriving on the scene within the two-hour time limit.
Effectiveness / Results
Hundreds of thousands of people were entertained by our 72-hour livestream. We received 3,100+ packages, and the campaign received 280,000+ peak concurrent viewers, 8,800,000+ total streamed views and 120,000,000+ social media engagements.