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About
Campaign Title:
Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry

Brand Name:
Jakarta Land
Industry Sector:
Media & Telecommunications
Agency Name(s):
PR NEWSWIRE (REGIONAL)
Countries & Regions:
Indonesia
Key Objectives:
Brand – Launch/Reposition, Brand - Awareness
Target Audiences:
Professionals
Testimonial
 We wanted to use a different communication approach and decided to work with PR Newswire even though we were unsure what to expect at the beginning. Fortunately, PR Newswire was able to work seamlessly with us and facilitate our requests by providing professional inputs and suggestions. It is very satisfying to see our news release can be shared globally in just a click away
- Arlina Miryanthie, Marketing and Communications Manager, Jakarta Land
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Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry
Jakarta Land | 28 Jun 2017
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Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry

Jakarta Land was founded in 1973 and jointly owned by Central Cipta Murdaya (CCM) and Hongkong Land, two experienced and dependable Asian property companies with a successful track record of partnerships and projects throughout the region. Jakarta Land unites more than 100 years of global experience and capability of Hongkong Land, with the local knowledge and insights of CCM.

Register for the full case study: https://goo.gl/2rV9tN

Planning & Execution

In celebration of the topping out of the building and the awards received, including The Best Office Development on Indonesia Property Award 2015 and the Gold Standard certification from BCA Green Mark, Jakarta Land wanted to break away from the usual norm of distributing a text-only press release. After consultation with PR Newswire Indonesia team, Jakarta Land was advised to take advantage of PR Newswire’s Multimedia News Release (MNR) to leverage its multimedia-rich image library.

Effectiveness / Results

Through using PR Newswire’s services, Jarkata Land was able to:


  • Distribute the English and Bahasa Indonesia release to editors and journalists of targeted trade categories from major web portals, newspapers, magazines, trade publications, blogs, radio and television stations.


  • Attract new audiences via PR Newswire’s industry-leading online syndication network. The release was featured on over 70 high-profile online websites in Indonesia including Tribune Network, Republika, Berita Satu, Bisnis Indonesia and Kontan. The release attracted over 1,700 views on PR Newswire’s website alone, and close to 4,000 views for the video featured on the MNR.


  • Access to the leading financial media outlets and terminals including Bloomberg and Dow Jones.


  • Presence in international main social media portals, including Facebook, LinkedIn and Twitter, which PR Newswire has more than 8,000 followers in Asia alone.


  • Evaluate the results via PR Newswire’s ReleaseWatch Report -- the robust and comprehensive reporting that shows exactly where the story was featured online and across social channels.


    • Register for the full case study: https://goo.gl/2rV9tN

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The Campaign Asia-Pacific Team