Educating Vietnamese people on the danger of polluted water, which many families use for their daily water supply
Planning & Execution
We selected some of the many children who live on the water ways in Vietnam and shot a series of portrait of the children. These portraits were then developed using water collected from the dirty rivers. These compelling and distorted images were then used as artworks for the print and poster campaign.
The entire process was documented into branded content and spread via social media.
Effectiveness / Results
The campaign had 14 shortlists at Cannes Lions Festival 2016 and officially get 2 Bronze Lions for Outdoor category; 1 Bronze Spike Asia awards for Print & Publishing category. Moreover, the campaign got 2 gold 1 silver and 1 bronze for Euro Best awards 2016 and 1 bronze ward for London International Awards.