Baby Trust－Bath
Amidst the on-going quality crisis, we needed to connect back with consumers to regain their trust towards the brand and to recover Johnson’s sales for balance of year.
Planning & Execution
To re-assure consumers’ trust by Key Opinion Leader endorsement.
Effectiveness / Results
We look at some signs of TRUST regarding Johnson’s Baby. Over 4400 HCPs signed up in our survey to express their trust in Johnson’s Baby after the campaign launched. Trust Regained!