To develop & manage media relations and navigate negative issues related to the MLM industry prior to the event.
Planning & Execution
Identified media who has required additional information and lobbying to cover MLM company industry. Pre-event communication with media to provide briefing on the company and answer any query. Media was invited to press conference after the launch ceremony to get their questions answered.
Effectiveness / Results
Outcome: Positive coverage in national radio, TV and prints.