CÉ LA VI Hong Kong

CÉ LA VI, the luxury lifestyle dining and entertainment brand rebranded from the iconic KU DÉ TA in June 2015.

CÉ LA VI Hong Kong launched in August 2015 in the newly opened California Tower in Lan Kwai Fong occupying the top three floors including the stunning 26/F Sky Bar with its panoramic views of Hong Kong’s iconic skyline, a club lounge and restaurant.

Entertainment and nightlife are a key focus with resident and celebrity DJs fronting highly choreographed stages with state-of-the-art audio visual technology and themed parties.

Planning & Execution

GHC Asia created a strong PR strategy to build awareness of the rebrand amongst business, entertainment, design and lifestyle titles in Hong Kong, PRC and Asia Pacific.

Our campaign included a launch event for 300+ media and socialites, securing interview opportunities for key spokespeople, including Ravi Thakran (Chairman of L Capital Asia), Kirk Martin (CEO of CÉ LA VI Global), Chet Adkins (CÉ LA VI’s Executive Chef) and other key players.

Extensive release development, and pitching to maximize CÉ LA VI’s position as Hong Kong’s leading gastronomic and nightlife venue. On top of this, GHC Asia also organized and handled media tastings, a design round table and photo-shoots with local media.

We stay both reactive and proactive in our media relations on behalf of CÉ LA VI, acting as a media bureau for ongoing media requests as well as actively pitching leading editors and freelancers on an ongoing basis.

Effectiveness / Results

Since its launch, GHC Asia has generated more than 238 published articles throughout the Hong Kong, Greater China and APAC regions

Coverage included a constant stream of restaurant listings, in-depth feature stories, reviews and personality interviews in Apple Daily, Asia Tatler, Crave, Cosmopolitan, Eat & Travel Weekly, Harper’s Bazaar, Oriental Daily News, Prestige, South China Morning Post, The Edge and Tasting Kitchen

All published articles have been positive and the venue remains on of Hong Kong’s go to destinations.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team