Swire - Pacific Place Website, Mobile Site & Interactive Digital Directory

In early 2013, Swire engaged Imagination to deliver an integrated online and in-mall kiosk experience for one of their premier Hong Kong malls – Pacific Place. The previous site was built with Flash, which didn’t work in iOS platforms and made it very difficult for web administrators to update content. Also, while the Interactive Digital Directory (IDD) and the website share the same content, a duplicate effort was required to manage it.

By integrating Swire Properties’ corporate Content Management System (CMS), Sitecore 6, Imagination simplified the process of updating content in their digital platforms.

Planning & Execution

Featuring a mobile-first, fully responsive layout, the site ensures crucial mall information is available and usable to all users, whether on mobile, tablet or desktop.

Beautifully styled, the site is a perfect compliment to the Thomas Heatherwick designed mall space and the luxurious interface of the IDD way-finding kiosks.

Imagination delivered a true ‘don’t repeat yourself’ approach to content creation, where Swire Properties administrators can create content once and have it appearing beautifully styled on web, tablet, mobile and in the in-mall IDD experience.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team