Maximising Digital Presence

To announce the launch of new Tigerair routes from Hong Kong, and drive sales through engagement on media, marketing and digital channels.

Planning & Execution

• Enhanced digital exposure through online brand awareness, big sales campaigns and cash voucher giveaways.
• Recruited influencers and social fans to increase engagement.
• Developed partnerships and collaborative promotions with leading travel communities in Hong Kong.
• Worked with travel magazines and online travel platforms such as TravelZoo to create new audience outreach channels.

Effectiveness / Results

• +11,000 new Facebook fans within 3 months.
• +12,500 players in a prize giveaway contest.
• +28,000 visitors to a flash sales promotion within 5 days.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team