Drive Online & Mobile Travel Buying

To develop a campaign that would raise brand awareness of Expedia.com.hk and drive sales for holiday packages to Taiwan.

Planning & Execution

• We focused on a content creation led campaign.
• Influencer and famous cartoonist Jie Jie was engaged to establish a personal and relatable connection with Taiwan.
• Social media strategy comprised of posts, games and illustrations drove engagement with the Expedia.com.hk Facebook page.
• Actively engaged media and bloggers to create more noise through pitched interviews with Jie Jie and released official print quality images to media.

Effectiveness / Results

• Reach of +584,000 fans with +10,000 interactions.
• +4,500 new fans acquired.
• +HKD1.4 million in PR value in just 3 months.

The Agency Directory online coverage is now Portfolio

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The Campaign Asia-Pacific Team