Drive Online & Mobile Travel Buying

To develop a campaign that would raise brand awareness of and drive sales for holiday packages to Taiwan.

Planning & Execution

• We focused on a content creation led campaign.
• Influencer and famous cartoonist Jie Jie was engaged to establish a personal and relatable connection with Taiwan.
• Social media strategy comprised of posts, games and illustrations drove engagement with the Facebook page.
• Actively engaged media and bloggers to create more noise through pitched interviews with Jie Jie and released official print quality images to media.

Effectiveness / Results

• Reach of +584,000 fans with +10,000 interactions.
• +4,500 new fans acquired.
• +HKD1.4 million in PR value in just 3 months.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team