This campaign is to generate buzz and excitement that proves Colgate Total Pro Gum Health toothpaste is leading brand. Strong brand communication on Gum health efficacy to win over competitors.
Planning & Execution
Media Conference + Consumer Event
Raising Awareness of periodontal problems widely thru dental examination and media communication, sales promotion.
Effectiveness / Results
1) Media Evaluation:
AD Value generated :US 426,358
News Clippings:102
2) Social Media Effects:
Number of fans: 470,000
3) Consumer Engagement:
Total participants:250 people gathered and visited the event!
The event created amazing experience for consumers to do shopping!
4) Dental examination:101 shoppers joined within 3hrs.