A German wholesaler were planning to roll out a new private label brand to Eastern European markets.
Planning & Execution
Having successfully developed and launched a private label brand for office supplies in its home market, a German wholesaler decided to roll out this product range in Eastern Europe, starting with one pilot market. globeone provided a brand analysis to understand the brand’s strengths and weaknesses in order to identify an appropriate pilot market.
Effectiveness / Results
A strategic roll-out map was developed to facilitate the implementation on management and operational level. Adjustment needs of the brand, marketing tools and communication solutions were defined.