Excelle, The Safety Concerns More Than Just You
More than a billion Chinese people are on the way home in CNY for family reunion, all they want is a safe trip; that’s why Buick Excelle thinks how to enhance the image of safety, and also attract more consumers to Buick.
Planning & Execution
Every car represent a family, therefore for Excelle, we would like to highlight that we are more than safe since behind Excelle, there are millions of Excelle car owners and their family; hence, we would like to put our point of view to each one who is on the way home - The safety concerns more than just you.
Effectiveness / Results
The image of safety grows significantly; also the traffic in store and the sales also grow as many as in the launch phase.