Pepsi announced a new slogan to celebrate its 30th anniversary of entering China
Planning & Execution
The first ever branding campaign to adopt top class lighting projection technology on the historic Great Wall.
A 3D lighting “Dragon " projected on JuYongGuan of the Great Wall to make an inspiring vision miracle.
Effectiveness / Results
231 clippings, 147 features (63.6%), 3 interviews, 2 cover stories
54 TV reports (average length > 1min). CCTV interview the CMO of Pepsi China.
Media were totally impressed by Pepsi. “Fantastic!!” “Never imagine the dragon could be matched so well with the Great Wall!” “It was my first time visiting the Great Wall in the evening. It’s magnificent.”