Mirai-Station
“ENE-FARM” of Osaka Gas generates electricity utilizing gas, and is an environmentally friendly, economical and innovative way of generating electricity for the future. However, it is rather difficult communicating the benefits of ENE-FARM to the consumers.
Planning & Execution
In order to communicate effectively and appeal to the target users, toy trains were featured in an interactive movie to introduce the product. This allowed people to become interested in the product as well as the future.
Effectiveness / Results
The interactive movie, website and media strategy led to an increase in brand value and likability.