Announcement of distributor for sales launch
Cambodia’s premier public relations agency Quantum Publicity helped launch Rolls-Royce Motor Cars as the country’s first ultra luxury brand.
Quantum Publicity helped generate significant local and international TV, print and online coverage of Rolls-Royce Motor Cars’ landmark partnership with Cambodia company HGB Group Co., Ltd as the company’s official dealership in Phnom Penh.
Planning & Execution
Quantum handled all aspects of the media coverage of this event, including preparing press releases and TV stories.
Effectiveness / Results
The story obtained massive play in newspapers, websites and TV stations around the world including BBC, Channel News Asia, CNN, the Washington Post and more.