The 'Watch Style Insider' lands in Macau
Fossil Group is the 4th largest watch company in the world, with a portfolio of world-class brands, in a prime position for bringing something unique to the Asia Pacific marketplace.
StartJG first designed a pilot store at Marina Bay Sands in Singapore. The store design was a clear elevation and evolution from the existing Watch Station International concept, and the success of this store gave Fossil the incentive to push the boundaries of the brand even further.
Planning & Execution
A new WSI identity was created- with a much more dynamic sense of movement that reflects its energy and reinvention, along with a retail experience redesigned to create a premium destination with space for storytelling and engaging interaction at every touch point. Interactive elements and features encouraging customer engagement were incorporated into the physical retail space, including a photo kiosk, large oversized AV walls, social pix wall and mobile bar to refresh and leverage the way WSI looks, sounds, and connects with its consumers through a new brand proposition and communications style.
Effectiveness / Results
The result is a retail experience designed to deliver rich storytelling at every touch point that communicates the inspiration behind the products through a multi-channel approach.