Mercedes-Benz China Fashion Week 2013
China Fashion Week consists of fashion shows, professional contests, exhibition, fashion forum, and professional evaluation, bringing together designers and name brands from all over region. It showcases famous brands and introduces new names into the industry. It is a grand opportunity for the talents in this sector to merge and share ideas.
Planning & Execution
DT planned and executed a worldwide traditional and social media strategy.
A comprehensive and integrated communications strategy was executed among all media channels included OOH, print, electronic, online as well as social media.
Effectiveness / Results
• 1000 media attended the event with over ten fold increase in ROI.