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MetLife drive places 
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MetLife drive places

Jun 2, 2006
US Life Insurance giant MetLife has launched a four-week burst featuring its brand mascot for the last 20 years, Snoopy.
Pepsi calls for TV scripts 
Advertising

Pepsi calls for TV scripts

Jun 2, 2006
PepsiCo has turned the development of a TVC for its flagship Pepsi brand into a reality TV-style contest, Pepsi Creative Challenge.
Milo, McDonald's hit the spot with Philippines' viewers 
Advertising

Milo, McDonald's hit the spot with Philippines' viewers

Jun 2, 2006
There are three Biogesic headache pain reliever TVCs - set in a library, a traffic jam and a construction site, of which the first is the most memorable.
Face matters more than actor's ability in Asia 
Advertising

Face matters more than actor's ability in Asia

Jun 2, 2006
It's no secret: the Thais know their TVCs. In recent years, Thai creative spots have dominated Asia's global metal haul. And not just on the strength of their ideas or art ...
Change of tactics paying off in China 
Advertising

Change of tactics paying off in China

Jun 2, 2006
Brands which can deal with the mainland's hair-raising pace will emerge winners.
Sony playing catch-up as Samsung soars 
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Sony playing catch-up as Samsung soars

Jun 2, 2006
Once upon a time - in 1979, to be exact, when it revolutionised the world with the first Walkman - Sony was very cool. For much of the next decade, it churned out irresistible ...
What drives m en to shop? 
Advertising

What drives m en to shop?

Jun 2, 2006
Jo Bowman discovers that the macho man stereotype Gillette and Marlboro made famous doesn't always work for all brands, or connect in Asia, where the face care market is soaring
McDonald's in hot spot with politics and a play on words 
Advertising

McDonald's in hot spot with politics and a play on words

May 19, 2006
Superstar Rainie Yang took McDonald's to the top with a spicy spot for a chicken burger.
Asia's road to cannes lions 
Advertising

Asia's road to cannes lions

May 19, 2006
With Cannes just around the corner, Media asks a few of the region's leading creative lights to predict what work is in with a chance to win
Aquino takes San Miguel to top spot on Philippines TV 

Aquino takes San Miguel to top spot on Philippines TV

May 4, 2006
FMCG brands dominated the airwaves, with an edgy TVC by San Miguel taking top spot, Amy White writes
Getting targets in tune 

Getting targets in tune

May 4, 2006
From Pepsi's Oye Bubbly to Moto-mash, music is providing a powerful way to engage the passions of consumers, aided by the explosive growth of mobile digital devices, writes ...
Thailand shines again 

Thailand shines again

May 4, 2006
Thailand's TV output shows a "frightening gap" with the rest of Asia, while China takes home its first gold with JWT's Nike work. While print work was lauded as being "truly ...
Smooth leads the way 

Smooth leads the way

May 4, 2006
Judges not only crowned JEH's Smooth E entry best of best, but strongly tipped the four-espisode TV campaign to take home gold at Cannes. Arun Sudhaman reviews Asia's chances ...
'Stadium Astro' woos sports fans with ringside offer 

'Stadium Astro' woos sports fans with ringside offer

Apr 21, 2006
KFC held onto top spot, but viewers in Malaysia were wooed by a sporting offer from Astro.
Korean take-away 

Korean take-away

Apr 21, 2006
Whether it's farming or finance, staunchly- patriotic Koreans are often opposed to opening their market. Now the advertising sector is feeling this backlash.
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