Adwatch

Ogilvy's creative talent defects to JWT's HK agency

Mar 26, 2004

J. Walter Thompson has lured Ogilvy & Mather's creative star Annie Wong to its Hong Kong agency as executive creative director. The post had been vacant since Alec Cheng ...

Nike 'Speed' rips through Taipei's busy downtown

Mar 26, 2004

Nike has converted two buildings in the busiest part of Taipei into giant billboards to dramatise speed as part of a regional campaign for its new trainers.

Nestlé turns icon into a music star

Mar 26, 2004

Nestlé has transformed its Ice Genie icon, which it launched last year, into a pop star with an accompanying music video to take the brand deeper into the lives of ...

GroupM handed prized Boots Piramal account

Mar 26, 2004

GroupM has bagged the US$3 million Boots Piramal Healthcare media account from incumbent Universal McCann, following a closely-fought pitch.

Mr White, Neem relaunched as rivals cut prices

Mar 26, 2004

Henkel SPIC has relaunched its detergent brand Mr White and toothpaste brand Neem. The move comes amid price cuts by rivals Hindustan Lever and Procter & Gamble.

FCUK debuts with timepiece range for top-end youths

Mar 26, 2004

British apparel and lifestyle brand FCUK, known for its controversial advertising, is making its debut in the India market following its tie-up with Timex Watches.

LG, Samsung face off in cricket blitz

Mar 26, 2004

With the India-Pakistan cricket series underway, LG is taking aim at title sponsor, appliances and electronics major Samsung, with a major marketing drive in the country.

CCP message at odds with brand's promise

Mar 26, 2004

As China goes global, its ruling party faces acute challenges in positioning its brand to better reflect its free market mindset.

Gay site targets marketers with new ad formats

Mar 26, 2004

Fridae.com has relaunched its website in a bid to become the advertising channel of choice for brands looking to tap the spending power of the 'Pink Dollar'.

Acuvue in India acquisition drive

Mar 26, 2004

Johnson & Johnson (J&J) Vision Care has launched an end-to-end customer acquisition and tracking programme for its Acuvue range of disposable contact lenses.

Navy's DM sell builds job buzz in Singapore

Mar 26, 2004

The Republic of Singapore Navy has crafted a direct mail campaign packed with action figures and Japanese-style anime in a bid to encourage young Singaporeans to work for the ...