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Intel calls global creative pitch, led out of APAC 
Advertising

Intel calls global creative pitch, led out of APAC

By Emily Tan, Mar 20, 2012
GLOBAL - Intel has called a global creative pitch led by Intel's Asia-Pacific team in Hong Kong.
British Airways appoints OgilvyOne to global digital account 
Advertising

British Airways appoints OgilvyOne to global digital account

By Sara Kimberley, Mar 20, 2012
GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
STW acquires 60 per cent of Buchanan Group Australia 
Advertising

STW acquires 60 per cent of Buchanan Group Australia

By Emily Tan, Mar 19, 2012
AUSTRALIA – STW Communications Group has acquired a 60 per cent stake in the Buchanan Group for an undisclosed sum. The Buchanan Group is an Australian-based producer of ...
Blackmores to increase digital marketing strategies 
Advertising

Blackmores to increase digital marketing strategies

By Racheal Lee, Mar 16, 2012
AUSTRALIA - Vitamins and supplements maker Blackmores, plans include a larger portion of digital strategies in its marketing communications mix, according to Asia-Pacific ...
Robert Doswell to lead creative production at McCann 
Advertising

Robert Doswell to lead creative production at McCann

By Staff Reporters, Mar 16, 2012
ASIA-PACIFIC – McCann Worldgroup has appointed Robert Doswell as regional managing director of global creative production, a new division within the agency network.
Adidas calls football World Cup pitch 
Advertising

Adidas calls football World Cup pitch

By Anne Cassidy, Mar 16, 2012
GLOBAL - Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.
Hite Jinro reviews Prime Max creative 
Advertising

Hite Jinro reviews Prime Max creative

By David Blecken, Mar 15, 2012
SEOUL – Korean beverage company Hite Jinro has called a creative review for Prime Max, a secondary beer to its Hite brand.
P&G marketing chief: Fundamental shift from TV to digital required 
Advertising

P&G marketing chief: Fundamental shift from TV to digital required

By Loulla-Mae Eleftheriou-Smith, Mar 15, 2012
GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital ...
Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia 
Advertising

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

By Matthew Miller, Mar 14, 2012
ASIA-PACIFIC - Global advertising expenditures will grow 4.8 per cent in 2012, according to the latest research from ZenithOptimedia, with Asia-Pacific exceeding that pace to ...
Our Home pitches Sonsoo creative and media in Korea 
Advertising

Our Home pitches Sonsoo creative and media in Korea

By David Blecken, Mar 14, 2012
SEOUL – Our Home, a purveyor of packaged foods, has called a review for its Sonsoo brand in South Korea.
McCann Worldgroup makes global and regional planning appointments 
Advertising

McCann Worldgroup makes global and regional planning appointments

By Matthew Miller, Mar 13, 2012
ASIA-PACIFIC - McCann Worldgroup has appointed Dave McCaughan as global director of its Truth Central division and hired Richard McCabe as regional planning director for ...
Korea Development Bank calls pitch for US$14 million account 
Advertising

Korea Development Bank calls pitch for US$14 million account

By David Blecken, Mar 12, 2012
SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.
Wunderman wins Robomaid Australia 
Advertising

Wunderman wins Robomaid Australia

By Staff Reporters, Mar 12, 2012
SYDNEY - Wunderman has been appointed as agency of record for Robomaid Australia, which markets a line of self-sufficient vacuum cleaners.
Age of ideas driving creative bravery in Asia: Kevin Roberts 
Advertising

Age of ideas driving creative bravery in Asia: Kevin Roberts

By Matthew Miller, Mar 9, 2012
ASIA-PACIFIC - According to Saatchi & Saatchi chief Kevin Roberts, "Marketing is dead", the region is brimming with talent, and brave brands are unleashing the "unreasonable ...
Clear to fansource Ronaldo's new hairdo in global first 
Advertising

Clear to fansource Ronaldo's new hairdo in global first

By Magz Osborne, Mar 8, 2012
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the ...
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May, 2012