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25 Years' Creativity: Tim Isaac reflects on 25 years in Asia 
Advertising

25 Years' Creativity: Tim Isaac reflects on 25 years in Asia

By Tim Isaac, Sep 7, 2011
In the time that has passed since Ogilvy & Mather's Tim Isaac left the UK for Singapore in 1986, advertising in the region has come a long way.
25 Years' Creativity: Chris Jaques on the four ages of creativity 
Advertising

25 Years' Creativity: Chris Jaques on the four ages of creativity

By Chris Jaques, Sep 5, 2011
Drawing on 25 years of Spikes winners, M&C Saatchi's Chris Jaques looks at how creativity in the region has evolved through four ages of reinvention.
INSIGHT: A sound dismissal of the case against creativity 
Advertising

INSIGHT: A sound dismissal of the case against creativity

By James Hurman, Aug 1, 2011
A firm advocate of the role of creativity in effective communications and business results, BBDO’s James Hurman has a message for non-believers.
INSIGHT: The complex world of ethics in advertising 
Advertising

INSIGHT: The complex world of ethics in advertising

By Michael O'Neill, Jul 12, 2011
Recent controversy has renewed discussion as to where boundaries should lie and who should be setting the ethical standards.
INSIGHT: The strength and success of differentiation 
Advertising

INSIGHT: The strength and success of differentiation

By Charles Wigley, Jun 13, 2011
Doing things differently takes courage, Charles Wigley notes. And, he argues not doing so sentences brands to sameness and irrelevancy.
Pressure mounts as agencies search for the next big idea 
Advertising

Pressure mounts as agencies search for the next big idea

By John Tylee, Jun 2, 2011
With more communicaton channels available than ever before, brands and ad agencies are on the look-out for increasingly innovative ways to engage audiences.
INSIGHT: DDB opts for new creative approach in China 
Advertising

INSIGHT: DDB opts for new creative approach in China

By Michael O'Neill, May 16, 2011
In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.
INSIGHT: Production set to challenge the creatives 
Advertising

INSIGHT: Production set to challenge the creatives

By David Blecken, May 9, 2011
The division between agencies and production houses is becoming less distinct in the region's more advanced markets.
Profile: Sir Martin Sorrell on new technology and Asian leadership 
Advertising

Profile: Sir Martin Sorrell on new technology and Asian leadership

By Atifa Silk, Apr 1, 2011
THE ATIFA SILK INTERVIEW - WPP head Sir Martin Sorrell on new technology, acquisitions and Asian leadership.
Generation Y: The young and the restless 
Advertising

Generation Y: The young and the restless

By Magz Osborne, Mar 29, 2011
The next generation of agency talent is proving difficult to hold on to, which could have a serious impact on the industry's future.
INSIGHT: SIA takes a familiar route in latest spot 
Advertising

INSIGHT: SIA takes a familiar route in latest spot

By Angelia Seetoh, Mar 9, 2011
The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.
Agencies adapt to the new order of procurement 
Advertising

Agencies adapt to the new order of procurement

By Kate Nicholson, Feb 23, 2011
In the March issue of Campaign Asia-Pacific out today, Kate Nicholson reports procurement is no longer the necessary evil it once was; instead agencies have developed ways to ...
Agencies look local but where are all the Asian faces? 
Advertising

Agencies look local but where are all the Asian faces?

By Michael O'Neill, Dec 13, 2010
Agencies may stress the importance of diverse leadership, yet the region's CEOs are still almost exclusively Western males.
Secrets to a lasting client-agency relationship 
Advertising

Secrets to a lasting client-agency relationship

By Suzy Bashford, Nov 11, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience.
Nine expats share their first impressions and experiences 
Advertising

Nine expats share their first impressions and experiences

By Staff Reporters, Oct 5, 2010
Moving to Asia-Pacific for work is bound to be an exciting, thrilling adventure. Or is it? Nine expats working across the region share their experiences here.
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May, 2012