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Magazine Highlights
Arnott's gets more mileage out of Tim Tam Orchard with TVC
SYDNEY - Following up on its Tim Tam Orchard in Martin Place Sydney, DDB Group Sydney and Arnott's Tim Tam have launched a TVC to kickstart to the brand's 'Truly, Madly, Tim Tam' campaign.
Citi marks 200 years with global and Asia-specific campaigns
ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration of its founding in June of 1812, featuring both ...
Blackberry launches global campaign: People of action
GLOBAL - BlackBerry has launched a multi-million dollar global campaign pushing its smartphones and tablets with creative ...
Case Study: Cass Beer lobs viral beer bombs in Korea
SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with ...
MEC celebrates 10-year anniversary, predicts greater role for ...
SINGAPORE – As MEC turns 10 years old today, Stephen Li, Asia Pacific chief executive officer, reflects on the past, ...
INTERVIEW: Financial Times CEO John Ridding on data-fueled growth
HONG KONG - When John Ridding started out as a reporter with the Financial Times more than 20 years ago, he couldn't imagine ...
JayGrey uses parkour and bonsai 'fails' to promote vodka
AUSTRALIA - A campaign by JayGrey for Vitek Vodka aims to reach consumers using humorous vignettes about expert vodka ...
Video: Samsung turns its products into a virtual theme park
SEOUL - Home appliance manufacturer Samsung Electronics has launched a Facebook campaign entitled 'Samsung Smart Park' to get ...
Nike 'twists' a building to demonstrate shoe's flexibility
TOKYO - To showcase the flexibility of the Nike Free sneakers, Wieden+Kennedy Tokyo used the shoe to "bend a famously ...
Ford squishes cane toad in JWT Melbourne-crafted viral video
MELBOURNE - Ford Australia and JWT Melbourne chose an unlikely pair to front the online video commercial for Ford Falcon ...
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7 ways marketers are using the mobile screen: JWT
Futurebrand names new Asia-Pacific CEO
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Top 10 sports TVCs
POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
44%
They will live to regret this
19%
Doesn't really matter much in the end
38%
TOTAL VOTES: 32
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