Videos

Coca-Cola machine invites people from India and Pakistan to connect

by Byravee Iyer | May 23, 2013 | Comment now

GLOBAL - Two high-tech Coca-Cola vending machines in New Delhi and Lahore recently gave individuals a chance to interact with counterparts on the opposite ...

Hearty burp tempts busy workers to take a KFC 'Snackers' break

by Racheal Lee | May 23, 2013 | Comment now

SINGAPORE - KFC has launched a campaign called “Snackers time”, in which a loud belch interrupts a busy office scene, initiating a fun snack break.

Rexona invites Malaysian women to virtual relay race for charity

by Sophie Chen | May 22, 2013 | Comment now

KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support ...

Dunkin' Donuts wants to take your breakfast and coffee order in bed

by Matthew Miller | May 22, 2013 | Comment now

SOUTH KOREA - Dunkin' Donuts has launched an alarm-clock app that encourages users to order coffee and breakfast while still rubbing their eyes, then begins ...

Yakult campaign offers health as the best birthday wish

by Benjamin Li | May 21, 2013 | Comment now

HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.

How Nescafé built affinity with fans of Filipino musicians

by Staff Reporters | May 21, 2013 | Comment now

Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.

Umay+ launches integrated campaign to change perception towards loan getters

by Racheal Lee | May 20, 2013 | Comment now

THAILAND - Umay+, an operator within the revolving loan category in the country, has launched an annual integrated brand campaign through Alpha245/Leo Burnett.

Air Force recruitment film invites interaction 'Anytime, anywhere'

by Matthew Miller | May 20, 2013 | Comment now

MELBOURNE - An interactive film that contains nearly 150 hotspots for users to interact with is the centerpiece of the latest campaign for Australia's ...

Wellcome goes down memory lane in 68th anniversary campaign

by Jenny Chan 陳詠欣 | May 16, 2013 | Comment now

HONG KONG - Wellcome Supermarket is celebrating its 68th anniversary by recalling local comedy trio Wong Cho Lam, Louis Yuen and Johnson Lee to front ...

HSBC Rugby Lions set sail on 'Legendary journey' to Australia via Hong Kong

by Matthew Miller | May 15, 2013 | Comment now

HSBC is embarking on a multi-channel campaign to raise anticipation for the upcoming Hong Kong and Australia appearances of the Rugby Lions by 're-creating' ...

CASE STUDY: How Adidas Japan got football fans to 'throw' support to the ...

by Sophie Chen | May 15, 2013 | Comment now

Adidas Japan K.K., an affiliated company of Adidas AG, engaged football fans by inviting them to throw a virtual soccer ball in support of the Japanese ...

CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange

by Staff Reporters | May 14, 2013 | Comment now

Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in ...

Samsung launches integrated campaign for new Smart TV series

by Staff Reporters | May 10, 2013 | Comment now

SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.

StarHub urges Singaporeans to Facebook-friend their mums

by Sophie Chen | May 9, 2013 | Comment now

SINGAPORE - In conjunction with Mother’s Day this coming Sunday, StarHub has launched a campaign to encourage Singaporeans to connect with their mums in a ...

Samsonite employs Korean charm to introduce casual Red brand in Hong Kong

by Jenny Chan 陳詠欣 | May 9, 2013 | Comment now

HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of ...