The Work

Chivas Brothers launches global campaign ‘The age matters’

By Jane Leung, Jul 7, 2010

Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.

The Work: Bank of East Asia | Extending your reach | Hong Kong 1 (updated)

By Jane Leung, Jun 17, 2010

Bank of East Asia (BEA), the third largest bank in Hong Kong, has created an emotional connection with consumers in a branding campaign called ‘Extending your reach’.

adidas Originals | The Street Where Originality Lives | Asia Pacific

By Benjamin Li, Jun 17, 2010

The latest instalment of the 2010 adidas Originals campaign, 'The Street Where Originality Lives,' combines Star Wars, adidas and the FIFA World Cup hosted in South Africa in a ...

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

By Benjamin Li, Jun 16, 2010

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response ...

Westcoast International Dental Clinic launches spooky ads to attract people with sensitive teeth

By Benjamin Li, Jun 16, 2010

Grey Group Vietnam rolls out a quirky ad campaign to promote the specialized sensitive teeth dental treatment at Westcoast International Dental Clinic in Ho Chi Man City

Health Promotion Board launches smoking control campaign for youths in Singapore

By Kenny Lim, Jun 16, 2010

SINGAPORE - Ogilvy & Mather Singapore has built on the creative theme 'Live it up without lighting up' for the Health Promotion Board's youth-targeted smoking control campaign, ...

L'Oreal | L'Oreal Hair Expert | Thailand

By Kenny Lim, Jun 16, 2010

Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.

City of Dreams drives awareness of US$250 million debut show online

By Benjamin Li, Jun 15, 2010

City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which ...

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

By Kenny Lim, Jun 11, 2010

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or ...

Infor | Big ERP | Global

By Kenny Lim, Jun 10, 2010

Leading provider of business software for mid-market customers Infor has launched its first-ever global advertising campaign.

adidas Originals | The Street Where Originality Lives | Asia Pacific

By Benjamin Li, Jun 9, 2010

The latest instalment of the 2010 adidas Originals campaign, 'The Street Where Originality Lives,' combines Star Wars, adidas and the FIFA World Cup hosted in South Africa in a ...

Chips Ahoy | Limbo | China

By Benjamin Li, Jun 7, 2010

DraftFCB Shanghai has rolled out a new ad campaign for Kraft's Chip Ahoy! Chewy cookie brand in China, to highlight its unique soft texture with the help of animated brand icon ...

Sony | Rock it out like Jimi! | Asia Pacific

By Benjamin Li, Jun 7, 2010

To exemplify its 'make believe' mantra, Sony is giving aspiring rock stars a chance to turn their dreams into reality, by kicking off its "Rock It Out Like Jimi Hendrix!" air ...

Bank of East Asia | Extending your reach | Hong Kong

By Jane Leung, Jun 4, 2010

Bank of East Asia (BEA), the third largest bank in Hong Kong, has created an emotional connection with consumers in a branding campaign called 'Extending your reach'.

BEHIND THE SCENES with Shangri-La's 'It's in our nature' campaign

By Kate Nicholson, Jun 4, 2010

HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing director at Ogilvy & Mather Advertising, tell Media ...

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The Work

Chivas Brothers launches global campaign ‘The age matters’

The Work: Bank of East Asia | Extending your reach | Hong Kong 1 (updated)

adidas Originals | The Street Where Originality Lives | Asia Pacific

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

Westcoast International Dental Clinic launches spooky ads to attract people with sensitive teeth

Health Promotion Board launches smoking control campaign for youths in Singapore

L'Oreal | L'Oreal Hair Expert | Thailand

City of Dreams drives awareness of US$250 million debut show online

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

Infor | Big ERP | Global

adidas Originals | The Street Where Originality Lives | Asia Pacific

Chips Ahoy | Limbo | China

Sony | Rock it out like Jimi! | Asia Pacific

Bank of East Asia | Extending your reach | Hong Kong

BEHIND THE SCENES with Shangri-La's 'It's in our nature' campaign

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