Behind The Scenes

BEHIND THE SCENES with Shangri-La’s ‘It’s in our nature’ campaign

By Staff Reporters, Jun 17, 2010

HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing director at Ogilvy & Mather Advertising, tell Media ...

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign

By Staff Reporters, Jun 17, 2010

SINGAPORE - TBWA, the agency behind Standard Chartered's 'Here for good' campaign, takes us behind the scenes for a look at the alternative talent they recruited for the making ...

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

By Kenny Lim, Jun 11, 2010

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or ...