Campaign caught up with Geoff Seeley, global communications and planning director for Unilever, offstage at the recent Media360Summit in Hong Kong.
During his panel talk Unilever's global communications and planning director, Geoff Seeley expressed that YouTube videos can generate purchase intent four times higher than the best TV ad, and he talked about the many advantages that content offers marketers. In this offstage interview, he expands on those points and also talks about changes in the media landscape and how programmatic buying is encroaching in more areas.
Media360Summit interview videos presented in conjunction with DataXu
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
.png&h=268&w=401&q=100&v=20170226&c=1)
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
.png&h=268&w=401&q=100&v=20170226&c=1)
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
