Coca-Cola wraps bottled-water brand in social responsibility
Coca-Cola said this "socially responsible water branding", which rolled out yesterday with a TVC, is a global first for the company.
Sales will support the efforts of One Foundation to build water facilities in remote areas of provinces including Yunnan and Sichuan.
Pratik Thakar, ...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call +852 2122 5243
or email firstname.lastname@example.org
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 12 print & 12 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.