TSL crafts brand as 'Artisan of love' with unprecedented 3.5-minute TVC
Created by DDB Hong Kong, TSL's campaign draws a parallel between commitment in relationships and the brand's dedication to exquisite craftsmanship, which differentiates the brand, Lambert Chan, chief operation officer for TSL, told Campaign Asia-Pacific.
"Other brands mostly ...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call +852 2122 5243
or email firstname.lastname@example.org
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 12 print & 12 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.