The campaign marks the country's first ever active communication with international travellers and comes in the wake of a drop in international arrivals from 17 per cent in 2000 to 12.4 per cent in 2010.
New tourism marketing entity Brand USA developed the 'Discover this land, ...
Growing And Nurturing An Ad Agency Culture
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific
DKSH invites Argentinian chef Martin Lippo to demonstrate the magic of molecular dessert-making
Double Helix launches global market research team for APAC
DG rebrands; plans launch of VideoFusion in Asia
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