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The series of six videos portray ‘social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.
“What we’re doing is getting people excited and ...
Ad Nut: What do you mean the Super Bowl didn't happen yet?
Dentsu Aegis Network takes stake in Indian social and digital agency
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
P&G quietly shifts planning for key brands out of Singapore
Google's 'Squared' develops brand and agency talent
Is your brand in the good books of China's super-rich?
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