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The series of six videos portray ‘social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.
“What we’re doing is getting people excited and ...
China lacks jeans 'culture'? Levi's declares otherwise
Exclusive: Mediabrands launches ‘creative friendly’ DMP, Sixth Sense
3 Singapore F&B chains hand PR account to DFW Creative
Asian Games struggles to attract global, regional advertisers
VML China acquires Teein, fills hole in social media capability
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