Email article to a friend

Print this article

DDB Group Korea plants 'One little tree' for Greenpeace

Greenpeace, which began operations in Korea in November of last year, is hoping to soften its local image as a somewhat militant organization, according to the agency, using a TVC that takes a more upbeat tone to focus attention on the serious issue of deforestation. The animated spot, ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5243
or email


  • Unlimited access to
  • Full access to the historical archive of over 70,000 articles.
  • 12 print & 12 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.

Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market

2. What Expertise are you interested in?

3. Follow a brand or market:

Thank you