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VIDEO: Media agencies may split: PHD's Mark Holden

By Magz Osborne on Jan 4, 2012
filed under Digital, Global

ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media industry in 2012 and beyond. Among the predictions is the possibility that media agencies may hive off their real-time bidding arms.

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May, 2012