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CAMPAIGN TV: Omnicom's Cupples on payment by success

By Magz Osborne on Dec 7, 2011
filed under Media, Asia-Pacific

ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.

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Campaign Magazine

Campaign Asia-Pacific
May, 2012